Dheeraj Kumar Product Portfolio

Project 2 - Smart Subscription - Subscription recommendation product (Currently working on it at Bigbasket)

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Why? -
  1. Subscription basically locks in the customer into a repeat purchase behavior which improves stickiness.
  1. Simpler, convenient, lesser time consuming purchase experience to users.
  1. Influence average basket value and frequency of purchase.
 
What? -
1. Smart subscription is a personalised list of subscription recommendations for an individual user.
 
The rest -
Confidential company property 😛. Can explain more in person.
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